Organisation and planning are crucial in the chilly winter months and we interpreted imagination through the theme of ‘curate’. This was reflected through the newly adopted poster format, deliberately styled photographic compositions and a layout that prioritises the image.

The posters were distributed in strategic city locations, glue-bound on packing crates.

A full event identity system consisting of a logotype, brand pattern, brand imagery (series of three), diagonal grid system, dynamic typography and colour palette.

The creative was based on the theme of 'New Context'. Three popular films - Goonies, Electroma and Blow-Up, were explored and re-imagined within Rooftop parameters. Iconic props from the films were constructed into unexpected sculptural forms culminating in a series of ‘Rooftop-esque’ posters that encouraged viewers to embrace new perspectives.

A diagonal grid system provided a foundation for dynamic typography, reinforcing cinematic themes of drama and tension. Referencing narration, a secondary patterning system was developed from the punctuation keys of the brand typeface. Working harmoniously with the grid, the patterning directly interpreted digital data.

An urban colour palette of yellow and black was applied throughout.

The book presents 13 distinct characteristic of the circle – Simple, Infinite, Totality, Space, Precise, United, Harmonious, Community, Pure, Eternal, Inclusive, Continuos, Centred. Each characteristic is supported with a visual representation.

The book is pad bound so that individual pages can be torn out to stand-alone.

To buy a limited edition copy email us here - info@co-oponline.net.au

AUD $18 inc postage (worldwide).

Payment via PayPal.

Capturing movement we developed a hero graphic that directly references motion pictures with spools of 24 frames layered in rapid succession. Films sense of wonder was also relayed through the vibrant and continually evolving graphic.

Emerging digital technologies were conveyed through the use of a custom designed digital-inspired font.

Giving a nod to the transparent structure of the organization a clear cover and open spine were used.

A family of animal characters were created by combining the square, circle and triangle. The characters were silk-screened to a 1680 X 500mm modernist growth chart for kids.

Honest, pure and devoid of superfluous details, the product imaginatively introduces kids to basic geometric learning and spark the imagination through the inclusion of memorable animal facts.

The charts are compactly packaged in custom triangular cartons made from 100% recycled post consumer waste pulp. They can be purchased here (uk) or here (aus)

Identity for Melbourne photographer. His precise approach informed the optical detailing.

To appeal to the young, affluent audience we designed a sophisticated campaign to support the event. We illustrated a harmonious daffodil motif where where dynamic linework suggests positivity and energy. This was combined with classic typography with contemporary styling to create an optimistic end-result.

We recreated the Letraset by printing reverse onto translucent paper.